Willhoft-King is now studying Law at Brasenose College, after walking away from Manchester City’s academy and the prospect of working under the likes of Pep Guardiola.
When I sit down to interview second-year Ancient and Modern History student Robin Munday, he happens to be wearing his Swiss Glacier Pistol Club fleece.
All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
Perhaps it is the case that in each society there is a limited amount of space for popular sports. Once a particular sporting culture has established itself and the country’s sports fans’ conscience is occupied by particular sports, there is a diminished capacity for interest in additional sports.
If anything, this year’s Champions League Final acted as a smokescreen (or more precisely a red flare) to cover the more exciting and controversial events of a jam-packed weekend for sports fans around the world.