With the FIFA World Cup 2026 having just begun, I’m reminded of a question a friend once asked the group chat: “If I buy a Lionesses shirt, do you guys think I’ll be called a pick-me?”
"There’s a lot of symbolism within queer fashion: ways to speak with our appearance when it hasn’t always been safe or possible to share our identities out loud."
Is there hope for young journalists in the midst of an unemployment crisis, funding cuts to arts-based degrees, and the unknowns of AI? Yes, Julia and Daisy think, but it is by far the hardest time to be a new fashion journalist.
What does it take to make a strong brand? Apparently not the same as it did five years ago. Georgia Watkins analyses the shift in branding strategies and the rise and fall of the logo.