When I sit down to interview second-year Ancient and Modern History student Robin Munday, he happens to be wearing his Swiss Glacier Pistol Club fleece.
All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
Exeter College's very own Patrick Gartland was lucky enough to climb Mt. Kilamanjaro earlier this term, he wrote this of his trek to the peak of Africa's highest mountain.