Willhoft-King is now studying Law at Brasenose College, after walking away from Manchester City’s academy and the prospect of working under the likes of Pep Guardiola.
When I sit down to interview second-year Ancient and Modern History student Robin Munday, he happens to be wearing his Swiss Glacier Pistol Club fleece.
All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.