Gossiping is an innately human pastime, existing long before our generation, and a beloved form of social interaction that teeters on the boundary between harmless fun and cruelty. Yes, we all understand how damaging gossip can be when taken too far, but a sprinkling of rumour-exchanging is nothing but a guilty pleasure. In fact, as young people trying to build a community, gossip can be a tool of social necessity, building bonds with one another over the latest overheard dramas. However, in the age of social media, a new and improved variety of circulation has had a surge in popularity: the highly celebrated university gossip pages. What began as a handful of University-wide Instagram accounts recounting stories of minor scandal and light-hearted humour has quickly snowballed into countless pages that thrive upon shock-horror value and often vicious invasions of privacy. This phenomenon must be brought to an end.
The concept of circulating gossip from an anonymous source has perhaps been sensationalised by the media. Shows like Gossip Girl and Bridgerton paint a glorified image of a world in which the intricacies of people’s personal lives ought to be brought to light, often in the name of truth-telling or bringing about justice. Storylines like this appeal to us, as we cheer on the Lady Whistledowns of the world while sitting under a blanket with a cup of tea, comfortably outside of the realms of a world where secrets are freely exposed. But suddenly this world isn’t so separate from our own as the popularised university gossip pages have taken on the responsibility of uncovering what many would rather stay hidden – without an “XOXO, Gossip Girl” sign-off in sight.
The key ingredient in social media gossip accounts is anonymity. The anonymous creators deliver their news from behind a screen, controlling an account that cannot be linked to them in any way. Mysteries such as this inspire excitement, allowing the mind to wonder as to who could possibly be behind the mask – all of a sudden, anyone around you could be leading a double life. But the power of anonymity turns sour all too soon as the concealment of a screen separates people from the impact of their words. This can clearly be seen with gossip accounts, where any morsel of scandal – no matter how viciously articulated – is made public with the simple click of a button. The anonymous writer gets the rush of causing a stir and simultaneously the freedom from being tied to any real-world consequences, without even a second to check the truthfulness of any submissions. I doubt @oxscenes existed in the Spiderman universe, but it is true that “with great power comes great responsibility”… a responsibility dodged by the cloak of social media.
Another element that fuels readers of these gossip pages is a growing hunger for increasingly shocking tales. It is a human trait to seek out greater shock value, but as we become attuned to scandal, we crave even more absurdity in the tales that are being fed to us. And with demand comes supply, leading to the owners of these accounts spitting out submissions day after day, with a constantly lowering bar for what is permissible. This is certainly evident in some of the crude, hateful and divisive language that has been normalised by gossip pages. The subversive tone to these rumours incites a sense of danger that can be addictive. But when we take a step back, it is clear that this danger is all too real.
Many may look away from this issue, seeing gossip pages as nothing more than light-hearted fun between students and a source of entertainment in our often gruelling academic lives. Such supporters often fall back on anonymity, not of the writers, but of the victims. Secrets shared or rumours overheard are never explicitly linked to individuals, so no harm can follow. However, not only is this naïve, but it is also inaccurate. Even unnamed revelations have damaging consequences, as we see a culture of shame and ostracisation beginning to form. Also, with the development of more and more gossip pages that relate to specific cross-sections of Oxford University, such as college or subject groups, the blanket of anonymity for victims thins until the identities of those being exposed are barely veiled. Indulging in these rumours is always fun up to the point where you become the brunt of the joke – when that time comes, can your secrets really stay safe with you?
In this environment in which we feed on improprieties and intimate revelations, the strongest effect is perhaps that had on personal relationships. Secrets have become our currency, and as a result, holding your cards close to your chest is a necessary survival tactic to avoid being the newest laughing stock of the Oxford community. Where students once felt comfortable confiding in their friends, a twinge of apprehension creeps in as we are led to wonder who we can truly trust. Clearly, there are those who are willing to brandish what other people want to keep hidden for the sake of cheap entertainment. No one wants to believe it could be their friends – but it is someone’s. Gossiping is an innately human pastime, but a line must be drawn between casual conversations amongst friends and widespread platforms inciting cruelty and fear. With social media’s normalisation of this kind of discourse, our private lives have been ripped from us and placed under constant examination. We are not ruthless criminals being brought to justice, nor are we corrupt politicians being exposed for our true selves; we are just young adults trying to get by and inevitably making mistakes. So let’s stop playing the righteous truth-tellers and recognise that some things deserve to stay a secret.
