When I sit down to interview second-year Ancient and Modern History student Robin Munday, he happens to be wearing his Swiss Glacier Pistol Club fleece.
All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
This day, 55 years ago, saw Sir Roger Bannister become the first man to run the sub-four minute mile. Alison Crawshaw interviews the Oxonian who made history.