When I sit down to interview second-year Ancient and Modern History student Robin Munday, he happens to be wearing his Swiss Glacier Pistol Club fleece.
All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
With the new TV deal in place for the 2016-17 season, Premier League clubs have a huge incentive than ever to spend big, which only adds to the unpredictability of arguably the world's top football league